Now building: 3 AI products in parallel

AI tools that remove friction from idea to launch

I build and invest in AI products that help individuals and teams complete work faster, decide sooner, and ship products in days—not quarters.

Developer working with AI-assisted coding interface on multiple monitors
12+
Products Shipped
40%
Avg Time Saved
3
Active Ventures

Principles that guide every product I build

Speed Over Perfection

Ship the MVP in days. Real usage teaches more than months of planning. Iterate in public, learn in private.

AI as Force Multiplier

Every product embeds AI to eliminate repetitive work, not to add features. The best interface is the one you don't notice.

Founder-First Design

Built by someone who's launched, failed, and launched again. Tools solve my own problems first—then yours.

Products currently in market

PromptKit interface showing AI-generated UI components from text descriptions
Developer Tool

PromptKit — Component Generator

Describe a UI in plain English, get production-ready React components with tests, stories, and accessibility built in. From spec to PR in minutes.

🚀 Beta Dec 2024 ⭐ 8.2k GitHub stars 🔗 promptkit.dev
Internal Tool → Product

Brief — AI Spec Writer

Turns messy meeting notes, Slack threads, and voice memos into structured PRDs with acceptance criteria, edge cases, and test plans. Built for my own team, now opening waitlist.

🚀 Private Alpha 📝 300+ waitlist 🔗 brief.soon

From insight to launched product in 6 weeks

  1. Discover

    Deep-dive into the workflow. Shadow users. Find the manual step that AI can eliminate entirely—not just accelerate.

  2. Prototype

    Build a working "steel thread" in 72 hours. Ugly but functional. Test with 5 real users before writing a line of production code.

  3. Harden

    Production-grade architecture. Observability from day one. Edge cases handled. The prototype becomes the foundation, not the throwaway.

  4. Launch & Loop

    Public launch with built-in feedback loops. Weekly releases. Pricing that aligns with value created. Kill features that don't move the needle.

Founder working at standing desk with laptop, thinking

Hi, I'm Alex Chen

After selling my second startup (a dev-tools company) in 2021, I took a year off to study how AI was actually changing software development—not the hype, the reality. What I found: the biggest gains aren't in writing code faster. They're in deciding what to build, aligning teams, and removing the ceremony between idea and user value.

Now I run a small, high-leverage studio building AI products that compress the "decide → build → ship" loop. Each venture is designed to be profitable at small scale, compound in value, and eventually stand alone or join a larger platform.

2
Successful Exits
15+
Years Building Software
$40M+
Combined Exit Value
50+
Angel Investments

Have a problem worth solving with AI?

Start a conversation

I'm selective about new projects—but I always read every message. If you're a founder, investor, or builder working on something that fits the philosophy above, let's talk.

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